Ku ya 19-21 Ugushyingo 2024, CCFA Ihuriro Rishya ry’Abaguzi-2024 Inama mpuzamahanga yo guhanga udushya mu Bushinwa ifite insanganyamatsiko igira iti “Kumenya ubwihindurize bw’ubucuruzi mu gihe gishya” yabereye mu kigo mpuzamahanga cy’amasezerano ya Shanghai. Iyi nama yabereye mu kigo mpuzamahanga cy’amasezerano ya Shanghai. Muri iyo nama, Goodview, hamwe na Yili, Procter & Gamble, Lenovo hamwe n’ibindi bicuruzwa byamamaye, bahawe igihembo cyiswe “2024 Ubushinwa Ibicuruzwa By’umuguzi Byiza mu bikorwa byo guhanga udushya”.
CCFA, nk’umuryango umwe rukumbi w’inganda mu rwego rw’imicungire y’urunigi, n’umuryango wemewe mu bucuruzi bw’ubucuruzi n’urunigi rw’Ubushinwa, kandi imanza nziza zatoranijwe na CCFA zerekana ibyagezweho mu guhuza O2O, kwamamaza ibicuruzwa byose, na serivisi zuzuye, Ibindi byatsinzwe na Goodview ni umushinga udasanzwe wa “Inyamanswa Igihembo cyatsindiye igihembo cya Goodview ni umushinga wa“ Animal Screen for Social Public ”umushinga udasanzwe watangijwe hamwe nicyayi kizwi cyane cyo kunywa icyayi 1 akadomo. Uyu mushinga, uhuza ubuhanga bukoresha menu ya elegitoronike nibikorwa byimibereho myiza yabaturage, wasuzumwe cyane na CCFA, kandi ntabwo washyizeho icyitegererezo cyinganda gusa, ahubwo wanabaye imbaraga zikomeye zo guteza imbere udushya niterambere ryinganda.
Inyungu rusange yinyamanswa: kwerekana ibicuruzwa gakondo hamwe nibikorwa rusange
Mu myaka yashize, uburyo bwo kwamamaza ibicuruzwa bishya mububiko bwarushijeho kuba ingirakamaro. Ubuhanga buhebuje ntabwo bukurura abakiriya gusa kandi butezimbere imikorere yububiko, ariko kandi bugaragaza imiterere yikimenyetso kandi bikazamura kumenyekanisha no kwizerwa.
Hamwe nigisubizo kimwe cyibikoresho, software hamwe nibikorwa, Goodview yohereje "Amatungo rusange y’inyamanswa" mu maduka agera ku 3.000 ya Alittle Tea mu gihugu hose. Binyuze mububiko bwibimenyetso byububiko, Icyayi cyoroheje gishobora kumenya icyiciro cyibirimo inyuma, kandi kohereza kure ibiri hamwe nurufunguzo rumwe kugirango hamenyekane hamwe amakuru yimibereho rusange mububiko bwigihugu.
Ubukangurambaga ntibwerekanye gusa udushya twiza two kwamamaza no kumva ko dufite inshingano z’imibereho, ahubwo byageze no ku bucuruzi n’ubucuruzi. Nk’uko imibare ibigaragaza, ubukangurambaga bwashishikarije abantu barenga 500.000 kugira uruhare rugaragara mu bikorwa byo kurengera inyamaswa ndetse no gukusanya miliyoni zisaga 5 z’amafaranga y’amashyirahamwe arengera inyamaswa. Mu kwerekana ibintu bishyushye byo kwita ku nyamaswa zazimiye no gukora ku marangamutima y’abaguzi, byatumye impuzandengo y’igihe cyo kuguma mu maduka yongerwaho iminota 5, ibona ko 8% byiyongereyeho igiciro cy’ibiciro by’abakiriya, kandi izamura igiciro cy’ubuguzi ku kigero cya 12%, bikurura neza kwitabwaho numubare munini wabaguzi bitondera inshingano zimibereho. Byongeye kandi, byakuruye ibiganiro bishyushye kumurongo, biteza imbere kwishyira hamwe kwa sisitemu kumurongo no kumurongo wa interineti, kandi bitezimbere cyane ubunararibonye bwabakiriya nishusho yikimenyetso cyibicuruzwa, kumenya ibintu byinshi byunguka-gutsindira ibicuruzwa, kuzuza inshingano zabaturage, no gushimangira abakoresha amarangamutima.
Ubushishozi bwimbitse kubisabwa, Kwagura ibintu bisabwa mubikorwa byinganda zumuguzi
Nkumuyobozi mu bisubizo bimwe byerekana ibisubizo bya digitale, Goodview yazamutse ku isoko mu bucuruzi bw’ikoranabuhanga mu Bushinwa mu myaka itandatu yikurikiranya *, kandi itanga ibisubizo byuzuye bikubiyemo ibyuma, porogaramu ndetse n’imicungire y’ibicuruzwa birenga 100.000. By'umwihariko mu bucuruzi bw’ibicuruzwa, Goodview yazamuye neza uburyo bwa digitale yibicuruzwa byerekanwe hamwe no kuzamura ibikorwa byamamaza kumurongo bitewe nuburambe bwimbitse bufatika hamwe nubushishozi bwimbitse no kumenya neza ibyo abakiriya bakeneye. Yakomeje kwagura imipaka ikoreshwa, ikomeza gukusanya ibikorwa by’inganda, kandi ikomeza guhanga udushya mu ikoranabuhanga na serivisi hagamijwe guha inganda ibisubizo by’ubwenge kandi bunoze, kandi bifasha inganda zikoresha ibicuruzwa mu iterambere ryazo.
Mu bihe biri imbere, Goodview izakomeza kunonosora no kunoza ubushobozi bwayo bushya bwo guhanga udushya kugira ngo itange ibisubizo byubwenge kandi bunoze ku nganda zinyuranye nko gucuruza, imari, ubuvuzi, ubwikorezi, n'ibindi, no guha imbaraga iterambere ryiza ryo mu rwego rwo hejuru inganda zose.
* Hejuru y'urutonde rw'imigabane ku isoko: amakuru yo muri DiXian Consulting ya “2018-2024H1 Umugabane w'Ubushinwa Raporo y'Ubushakashatsi ku Isoko rya Digital”.
Igihe cyo kohereza: Ugushyingo-28-2024
